We’re building the

future of care at home.

We’re award winning

When I was 24, my mum was diagnosed with dementia. I struggled to find and keep up to date with great care for her. I knew something had to change.

Now we are a team of almost 100 people working together to revolutionise care for everyone.

Rachael, Lifted CEO and Co-founder

Our Focus

Innovation

Our pioneering app involves families in the care, and we’ve also offered the world’s first free Introduction to Care guide!

Communication

We understand the need for 24/7 support and a platform to remain in contact and informed about the care

Quality

We proudly work with the top percentile of carers and consistently encourage and respond to feedback.

The Leadership Team

Rachael Crook

CEO & Co-founder

A former Senior Advisor in Prime Minister’s Implementation Unit and consultant for McKinsey & Company, Rachael is responsible for leading our team and setting Lifted’s strategy.

Sam Cohen

COO & Co-founder

Through a combination of his professional experience in operations for Yopa, and personal experience of arranging care for his grandmother, Sam oversees the day to day running of the business.